Michelle Mitchell, Owner of Mitchell Consulting, came to SCORE with a desire to grow her business which she began in August 2010 in Kalamazoo, MI.

She started the business to educate entrepreneurs on creating profitable businesses and help them break through their limiting beliefs about money. “My goal is to impact our community and clients by serving them at the highest level through outreach and our services and programs,” says Mitchell.

Currently, the business has 4 employees - one coach (Mitchell), two accountants, plus a marketing and administrative assistant. 

When Michelle came to SCORE, one of the first questions she had to answer was “What makes your business special?” For Mitchell that was easy. 

Here’s how Michelle got support from SCORE:

How did you first encounter SCORE? 

I reached out to Cheri Bales, Kalamazoo/SW Michigan mentor about two years ago.  I thought I needed help with marketing, but after several conversations Cheri helped me realize that I was on the right path—I just needed more time.

What was your initial impression of SCORE? 

I am impressed that Cheri continues to comment on how well my email campaigns are going and she still pays attention to my business.

What was the result or return on investment for the business? 

I understood how to look at my metrics for my website and my Facebook business page and understand what those numbers meant to my overall marketing strategy.

What was the No. 1 most valuable thing you took away from your mentoring? 

Having someone else say that I was doing what I needed to do for marketing my business. I have a consistent marketing strategy now. We also look at our analytics and statistics to make sure that the marketing tactics are actually working in the business.

What would you tell others who are interested in reaching out to SCORE for help?  

I would tell them to reach out because you can gain a different perspective on what you are trying to do in your business.  The mentors are professionals in their fields to help you grow your business. You might not even know the right questions to ask. As I said, ‘you don’t know what you don’t know.’  By reaching out to the professionals with SCORE, they can help you learn the things that you had no idea that you needed.

Any words of wisdom for our entrepreneurs? 

Do what you love, don’t quit, learn how to generate more PROFIT and learn how to become the CEO of your business.

“You don’t know what you don’t know,” she quips. “I can help by educating and coaching clients to bridge the gap of what they don’t know and possibly help them generate more profit. We serve clients by helping them do their passion, by communicating with integrity so that we can impact their lives.”

Michelle Mitchell

(269) 359-0590

Website URL https://mitchellconsultingservice.com 

https://www.linkedin.com/in/mitchellconsultingllc/

Facebook  https://www.facebook.com/MitchellConsulting

How SCORE helped. 

Michelle started the business to educate entrepreneurs on creating profitable businesses and help them break through their limiting beliefs about money. “My goal is to impact our community and clients by serving them at the highest level through outreach and our services and programs.

Michelle Mitchell Consulting