When Adam Freeman ventured to turn his music passion into a business, he signed up online for a SCORE mentorship meeting though secretly fearing he was “woefully unprepared”.  “I wasn’t sure if working with SCORE was right for me, but I’m really glad that I gave it a shot!” Adam connected with a volunteer SCORE business mentor and received a new spin for a successful marketing plan.  SCORE’s Cheri Bales helped Adam find his groove.

At every turn, Adam found his mentor kind and patient, “I knew immediately that I didn’t need to try to impress Cheri because she genuinely cared and wanted to share her knowledge with me. I was able to openly share my story and felt comfortable talking about my long-term business dreams.” He states he received good feedback and practical marketing suggestions, also relaying, “Cheri was truly interested, inviting me to talk about my passions and why I felt driven to succeed. I talked about my business philosophies, how I want people to feel when they work with me, and about the kind of business person I want to be. My mentor respected my dreams, her encouragement felt like validation… what I want to do with my business is real, it is important, and it is worth the hard work ahead.”

Adam took his mentor’s advice to immediately create a more accessible online presence, “I’m now getting a lot of customer inquiries from people who found me via web search or social media. Working with SCORE instantly connected me to a network of people that are excited about small business and who have knowledge, resources, and connections that helped me build and grow my business to achieve my dream.”

How SCORE helped. 

Key Topics

D J Adam Freeman

My Mentors